Browse MOZ's product catalog and select the items you want to include in the gift box. The one thing any good marketer appreciates more than a mention of their brand is a link back to their own domains. 4. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. In today's Whiteboard Friday, Rand. So basically, indexing content is not that hard in Google. In a Teams channel or chat, you can add a whiteboard by selecting the + button at the top of the screen, and then searching for Whiteboard. They did recently announce it. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. Hey there SEOmoz readers! This week we are talking about what I like to call "Smarter Internal Linking". I got to organize the Foundry CEO Summit last week in Boulder, Colorado. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. The Beginner's Guide to Content Marketing : If you’re brand new to. Create data streams for websites or apps. November 22nd is when SISTRIX's dataset starts to notice the increase, and it was over 50%. Step 2: Install browser extensions. The second tip, develop a low-hanging fruit framework. There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now they're better. We asked them, based on these sort of thematic clusters of ranking elements, things like domain level link authority versus page level keyword agnostic features, weight them for us. We can talk about how to get to that topic in a future Whiteboard Friday, and we've had some in the past certainly around keyword. Shorter is better. As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. In fact, I think a natural link profile only has a small subset of its links coming with anchor text rich keywords. Welcome to another edition of Whiteboard Friday. So if that person ever gets quoted, you can go along and take a look at that. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. Howdy, Moz fans. Moz was the first & remains the most trusted SEO company. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The lessons Rand has learned from building and growing Moz are almost old enough to drive. In this Whiteboard Friday, Chris Long shows you how. 5. So last year, in December of 2022, Google had announced that they did a link. Using this beginner's guide, we can follow these seven steps to successful SEO: Great user experience including a fast load speed and compelling UX. First up, from August, small business SEO expert Claire Carlile walks you through the what, why, where, and how of UTM tagging for your GMB profiles. Ecommerce should pay attention to engines like Amazon or Etsy. Case Studies Explore how Moz drives ROI with a proven track record of success. We're getting ready for a new year, a new year of SEO strategies. As a special bonus (because I have complete and total control of Whiteboard Friday this week), stick around after the credits and I'll take you on a quick, whirlwind tour of the MozPlex, as so many have asked for. In fact, it can scale. Explore how Moz drives ROI with a proven track record of success. Moz Data Power your SEO strategy & AI models with custom data solutions. It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. So in reality, the average return on investment in SEO for an e-commerce company is about $2. Guest blogging and guest authorship across websites other than your own is a fantastic strategy to build your brand, get in front of new people, earn some links back to your site, and earn the recognition from other communities that can lead to all sorts of good marketing opportunities in the future. So if you put that little caption down below, underneath your image, that can actually help with the Image Search rankings. The topic of Artificial Intelligence (AI) and ChatGPT has dominated headlines over the past year. I'm Dr. It’s like a foetal version of the beast it would grow to become. Next, you’ll be asked to select the Search Console property you want. Whiteboard Friday. This week we're going to chat about voice search, conversational search, Internet of things search, and how these attributes and the rise in these trends may or may not play a big role in our SEO strategy and tactics for the future. The Moz Story Moz was the first & remains the most trusted SEO company. Keyword 2: Position 1 CTR 34. He's going to be discussing the basics of local SEO, a rapidly developing, important niche in SEO land that involves a complex amalgamation of many data sources and metrics. Interactive whiteboards like the Vibe Board help workers all across the globe collaborate together on projects. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty. All kidding aside, the idea of searcher task accomplishment is a. Tom: Howdy, and welcome to another British Whiteboard Friday. So some of you probably have seen April 11th, Google made this big move. So down here, and honestly this section deserves its own whiteboard, after you've done this and maybe you've written down 70 ideas based on, oh wow, we're able to zoom out and think about all kinds of stuff, so much comes to mind, think about emotion. Moz 158,434 followers 2y Report this post Internal links can be extremely powerful, but many SEOs don’t know how to leverage them. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Large Language Models have taken the world by storm in recent months. Step 1 - Gain deep insight. Now that we know this, we can move on to some important IA best practices, generally speaking IA best practices that are also SEO best practices and that most of the time, 99. Thank you so much for checking out this Whiteboard Friday. Moz 157,545 followers 5mo Report this post Are you using rank tracking to measure the success of your SEO efforts? 🕵️ While that works well for most types of SERPs, it's not as useful for. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. . Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality. In today's Whiteboard. . Next, click the green "New audience" button, and select "Remarketing list". "The wonderful world of AI is changing rapidly. Click on the whiteboard image above to open a high resolution version in a new tab!Second, we discuss the set-up they use at Moz to create Whiteboard Fridays. This is a question from Michael Cassatt. I have three critical rules, though, if you want to have success with flywheel kinds of marketing. He's going to be discussing the basics of local SEO, a rapidly developing, important niche in SEO land that involves a complex amalgamation of many data sources and metrics. You'll have to make it worth their while, though, and in today's Whiteboard Friday, Rand explains how to go about that. There's one mention in the Research Tools section. GA4 Setup Checklist: Set up a GA4 property. These days, with everyone working remotely, they can help bring office members together. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Follow our complete guide to setting up GA4 in Chapter 1 of this guide. Howdy mozfans! This week's Whiteboard Friday features the return of Danny Dover, our lead SEO here at SEOmoz. Happy Friday. This week we're going to chat about keyword ranking reports. Whiteboards are created in the OneDrive of the person who starts the whiteboard. 4. It's someone else's network. " So this is rather than saying, "I would like a link," it's a very indirect or a relatively indirect ploy for the same thing. We're a digital marketing agency specializing in paid media, SEO, and content marketing, and I'm really, really excited to be here today to. In this week's Whiteboard Friday, I am going to be walking through how to get started guest blogging. 75 for every dollar that you spend. For more information, see How to use. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. htaccess to fix the non-to canonicalization issue: Click “View Settings”. Log File Analysis 101. ”. g. Click on the whiteboard image above to open a high resolution version in a new tab! Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality. org. Click the button so that its setting is “On”. In today's Whiteboard Friday, master technical SEO Paul Shapiro shares why it's so important for SEOs and marketers to take the programming plunge, explains key concepts, and helps you determine the best course of action for you to get started when it comes to leveling up your technical prowess. They measure this pogo-sticking, and they come up with essentially, this is a very simplistic representation of what actually happens, but X% of people pogo stick away from IT Boston in their first 5 seconds of visiting the site, Y% do it for this BuzzFeed page, and Z% do it for IT 101. So pretty massive. So if you only have a few minutes in a month, in a week to do some SEO, and I know many of you are professional SEOs, but you work with lots of folks, like content creators, clients, web developers, who have very, very limited time,. Thank you so much for checking out this Whiteboard Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There have been a few articles that have come out recently on a number of big industry sites around whether SEOs should still be tracking their keyword rankings. Leveraging those finely crafted email lists with an SEO strategy can be highly advantageous. In today's Whiteboard Friday, Rand discusses why building out a research-based roadmap before you start building out tactics like SEO, content, and social will help boost your success!. Hello! A link on-topic usually more valuable than an off-topic link. It's 2015. Moz’s laid back approach is a great alternative to an expensive, highly produced series. Then the third one is you can explore keyword sets. Now it's sitting at about 51% of search results that have these longer snippets in at least 1 of the top 10 as of December 2nd. It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit. Now, the reason you want to do the multiple tests is because you want to be assured, confident that it was what you changed that did it. First one, starting out is this idea of semantic connectivity. " Then, click the "Create a secret" button. My name is Meghan, and I'm on the Learning team here at Moz. Community. Title, URL, & description to draw high click-through-rate (CTR) in the rankings. We talked about this in the past. For some tasks though, a free tool often gets the job done. So you calculate the height of all of these different elements that you own, and you can turn that, and you could do area as well, but height for a more basic version, and you could turn that into this, the percentage of owned SERP measured by pixels. Earlier this week we launched our brand-new link building tool, and we're happy to say that Link Explorer addresses and improves upon a lot of the big problems that have plagued our legacy link tool,. What I'm going to show you today is not going to be perfect. Well, guess what? You can use the hash in the URL. Here are a few ways to accomplish it: 1. With the widespread adoption of ChatGPT, a chatbot from OpenAI that has reportedly reached 100 million weekly active users recently, there is no doubt that this level of adoption is drastically altering the. Moz Links API Power your SEO with our index of over 44 trillion links. 4. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more. In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine. Tom: Howdy, Moz fans, and welcome to British Whiteboard Friday. They don't know which version (s) to rank. There are plenty of articles all over the web that go into the finer details. This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl. Specifically, I have five tactics for you that go beyond the traditional "I'm going to put my keyword in the title tag. With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you through three of the most important types of. The easiest and probably quickest way for you to speed up your site today is really just to compress those images. Go to the bottom, where you’ll find “Site Search Settings”. You build so you never search for another app to solve any problem. So I'm going to take those three to five terms, and I'm going to think about one of those as the primary keyword phrase that I'm targeting. 3. The fourth and final thing that you need to focus on is optimizing for the medium. Part 1: Beginner’s Guide to Data Storytelling for Digital Marketing Consultants and Analysts - Elements, skills, and components of action-provoking data stories. Start your free 30-day trial today!2. org, de. Monitor in. Audit regularly! Then the last thing is auditing regularly, and that means once every 3, 6, or 12 months. Have you seen it, with Andy Crestodina? Tell us how you used what you you learned in the…8. Whiteboard Friday | SEO Reporting. Are you starting a new SEO testing program? 👩🏾🔬 Set yourself up for success with Emily's pro tips in this Whiteboard Friday episode! ️ #WhiteboardFriday…This was one of our most-watched Whiteboard Friday videos of 2021. It takes time, effort, and creativity to generate high-quality content, and that's why it's in such high demand. Visual Search Optimization — Whiteboard Friday. Move beyond campaigns. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure. In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content. And when you get out on stage, it'll change from an experience of feeling like something you want to do to something that you're crazy excited to do. And so let's compare and contrast the two worlds. Whether you're just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a decade of experience in the SEO space, Moz’s head of content, Jo Cameron, dives into her own learning journey and talks through everything from understanding your. As a special bonus (because I have complete and total control of Whiteboard Friday this week), stick around after the credits and I'll take you on a quick, whirlwind tour of the MozPlex, as so many have asked for. So there's a bunch of stuff that you just need to set up around a website. Know your audience. The overall ease-of-use of Moz Local is the main selling point for me. Make it short. It's in the new Search Console, previously Fetch and Render. 13:19. What separates a vanity URL from a micro-site URL or a sub-domain URL is that we never show Google that. Outreach. We are talking about 21 smart Google SEO tips for 2021. 1) Too many messages on a medium. Crawl Budget. Switch on Google signals (be aware that it may impact privacy compliance (GDPR) depending on where you’re located, and it may also lead to thresholding. Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday and put it into practice with a free worksheet. The first one is best of keyword. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of. )It gets pretty fun I have to be honest. So in the SEO world, there are followed links. In an article for CMI, Linn suggests using a story tracker to catalog and organize potential content ideas stemming from your research. Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday. In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019. The mission of our lighting setup is threefold: 1. GA4, you can tell from their reporting, is really trying to shift everyone's reporting from sessions to users. Howdy mozfans! This week's Whiteboard Friday features the return of Danny Dover, our lead SEO here at SEOmoz. Howdy, Moz fans. But let's say if you go on take a look a little bit at this Whiteboard Friday that I talk about how you shouldn't spend a month doing or. So I will be talking to you about how to map your keywords to your user intent and the buyer's journey, so showing you a good framework to use when you're building out your strategy, doing your keyword research, and sort of want to give that. That's where Google Data Studio comes in. The Inbound Links tab will display all of the pages that link to your competitor’s website. November 22, 2023. Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. What I'm going to give you here is a methodology for how you can set your team and yourself up for success, in 2016, with a great metrics dashboard that shows you how things work through your funnel. Gifford on local link building Get more link building tips from Greg to help you succeed in local search in this new Whiteboard Friday video: [w/ BONUS worksheet] #SEO #WhiteboardFriday. This makes monitoring the page closely a very essential task. You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google's ranking algorithm. Community. And whilst ChatGPT is an OpenAI product, GPTs themselves are just a type of large language model that are now out there in the world for anyone to use and there are lots of companies already building things on their GPTs. Google measures these kinds of things. Whiteboard Friday was the second or third result there, meaning, they've seen that I've done searches around SEOmoz before and around SEO in general. It eliminates the need to set up and break down multiple interview shots, so it’s a great option for shooting a bunch of people quickly. Length matters because of the processing fluency that we talk about above. Part 2: Six Practical Ways to Implement Data Storytelling in Your Consulting - Actionable examples, tips, and best practices for implementing data storytelling. Then, that way, it becomes a one-to-many thing rather than a one-to-one thing. Welcome to Whiteboard Friday. Getting Started with Guest Posting. They have en. Moz Local Raise your local SEO visibility with complete local SEO management. We all know that we want to maximize our chances for success in SEO, and for that, what we want to do is prioritize tasks that will have a higher impact, and lower effort, but sometimes those get lost in the SEO audit process. But you could also use something like Piwik, or if you're bigger, Omniture. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 76% * 100 = 34. The simplest and fastest is probably the URL Inspection tool. Light the whiteboard 3. Your all-in-one suite of SEO essentials. What I do is I set up a contest where they write a blog post about guitars and link back to our site in question. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Agencies, are you set up for ongoing Google Tag Manager success? Make your future self happier and more productive by setting up your GTM containers the right. Helping Google Navigate Your Site More Efficiently — Whiteboard Friday. Otherwise, what tends to happen is the business goal comes first, the searcher comes second, and you come tenth in the results. Configure Enhanced Measurements. In this episode of Whiteboard Friday, Dana shows you why Audiences can be useful for reporting on other areas of your marketing efforts as well. This week we're going to chat about something that I really have a problem with in the SEO world, and that is the phrase "good, unique content. In the first chapter of this series, we dug into the search behavior on TikTok and why it should matter to SEOs. This can easily be fixed in your . Whiteboard Friday. This is super important. Moz DataOver 160,000 new top-level domains were registered yesterday. Definitely bigger than any of the secondary search engines. Click on “Get Google Authorization Code. In bug 1037125 and bug 1040436, we created a fake GMP plugin and test infrastructure to use it. . To connect your accounts, open up your site’s Google Analytics property and select the Admin gear button. The quiz contains 50 questions and takes. You use that subdomain to segment the language and country targeting. Probably driving more traffic than all three of those combined even. I think Facebook is somewhere between 15% and 30% of the traffic that Google's driving. Whiteboard Friday | On-page SEO | Advanced SEO. In this edition of Whiteboard Friday, Rand outlines how to set the right SEO goals for your team and shares two examples of how different businesses might go about doing just that. So we say the search volume, so how many how many times something is being searched here at the top, multiplied by the click-through rate is how many clicks we expect to get. I'm the director of SEO here at Seer Interactive, and today, I'm gonna be your host. Click on the whiteboard image. If you're looking to increase traffic to your blog, there are many tactics that can significantly boost your progress. Click on the whiteboard image above to open a. GPT, of course, stands for generative pre-trained transformers. They have en. Or you can play it in the player. How SEOs Can Help. Accessible Machine Learning for SEOs — Whiteboard Friday. Since its humble beginnings in 2004, this is where SEO happens. So secondly, when you come to present to executive stakeholders, and whether this is a formal presentation with a whiteboard and slides and all of that kind of stuff, or whether it's in a. It's hard to foresee a lot of benefit to your hard work creating content when you don't have much of a following, and even if you do, scaling that content creation is difficult for any marketer. You start to see the same brand, the same name, the same person again and again. Understand how to communicate with each other in a way that fits into each other’s processes. Across the board, what we've seen is that paid searches on average, in all of Google, gets between 2% and 3% of all clicks, of all searches result in a paid click. Light the presenter 2. Moz Pro Your all-in-one suite of SEO essentials. I mean look great from a visual, UI perspective and look great from a user experience perspective, letting someone go all the way through and accomplish their task in an easy,. Option B, of course, being subdomains. shares. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Let's examine how Google determines these results and what factors go into influencing them. Broad-to-narrow organization. Ease the stress away by ensuring that your Moz Pro subscription is set up correctly with this 10-step. This is especially important when it comes to B2B businesses as you have individuals from many different roles exploring your site, providing input and ultimately making critical decisions. Here’s a quick tutorial on how to set up this kind of navigation. The past 12 months have been brutal for many traditional forms of link building. Google vs. Click on the whiteboard image. 1. This week I have a special request from one of our users to talk about an SEO checklist for new sites that aren't ranking yet. Number one: You have to be willing to invest more and for longer than in non-flywheel tactics. Step 1: You will see the number of errors under the Structured Data tab, in the "Search Appearance" category. This is the founder and CEO, Will Critchlow. Create one-to-one redirects. 1. Export the test site crawl and save it as " Test Site Crawl". This is part two of a three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. 3 Important Google Updates to Understand — Whiteboard Friday. org). Engagement rate is not reverse UA bounce rate. I'm Tom Anthony, head of the R&D department, and today we're going to be talking about Accelerated Mobile Pages. Today I'm going to talk a little bit about the SEO slog. Moz was the first & remains the most trusted SEO company. This week, I (Scott) walk you through what to do if you find yourself the victim of copyright infringement. Step 3: Navigate to the "Inbound Links" tab. It's something that should be optimized, repurposed, syndicated, distributed, and leveraged so you can unlock rocket channels that will ultimately give your content the opportunity to go to the moon. What you'll learn: Understand basics of SEO. They don't know whether to direct the link metrics (trust, authority, anchor text, link equity, etc. See critical SEO metrics as you browse the web with. STAT SERP tracking and analytics for enterprise SEO experts. To that end, in today's Whiteboard. Moz Links API. Hit “Save Profile. AI — Whiteboard Friday. Moz uses 4 lights with giant softboxes to get flat and even lighting that reduces shadows and harsh glare on the. Howdy, Moz fans, and welcome to the special Christmas edition of Whiteboard Friday. Creating the Right Marketing Mix. Tom wrote a post on Google Site Speed in Google. Specifically, the example I want to use is Twitter images, since that was our most recent focus. Engagement rate is not reverse UA bounce rate. I think that this is where we. 3. Learn all about how SEOs and content writers. Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. You can see Wikipedia doing this. That's going to be the one that goes exactly matched in the title and the headline and the URL. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Use your final remarketing ad to sweeten the pot and ask for the hard sell. Blog posts and those could have regular updates or be republished on a regular basis. I want to welcome you to my first recording from Whiteboard Friday Studio Chicago, aka my basement. But still, we are lucky that not provided is only 90% of your Google search traffic. Option B, of course, being subdomains. Now you're trying to have me set up a Moz Analytics account. When it's one-to-one, you get one link per guitar. A great example is sessions. Setup of important services and tracking. push ( ['_trackPageLoadTime']); after you load the _gaq. Google's "Freshness" Update. A Content Engine that Drives Revenue — Whiteboard Friday moz. In this week's Whiteboard Friday, Rand goes into depth on how you can optimize your on-page content. It could also be a sub-domain that uses a 301 Redirect to point to a page deep within a sub-folder to make it easier for your users to get there. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. New Releases Get the scoop on the latest and greatest from Moz. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. So let's get started here. Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. If you haven't added the remarketing search snippet to your site, you'll want to select "Define a list of visitors by placing a new tag on your site. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. This week we're chatting about finding sites that your audience visits so that you can better market to them. It's not so common to think about email marketing as a potential link building opportunity, but it's actually a wonderful tactic that you can use. At #MozCon 2023, Ziff Davis’ Moz launched Brand Authority, a first-to-market metric that accurately measures online brand strength and supercharges competitive analysis to spot threats. This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl. Learn SEO tips and tricks in this SEO training course from Moz. Whiteboard Friday. It's probably pretty clear to everyone that content marketing takes time, but there's a common misconception in just how much time. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There's a bigger gap in step 2 than many marketers anticipate, and one of the best ways to fill it is getting your content in front of influential people who can help spread the word. Here is a screenshot of the whiteboard used in today's video: Video Transcription "Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Paid results do strongly impact organic click-through rate, especially in certain queries. If one of your goals is to build up subscribers, like Whiteboard Friday where people know it and they've heard of it, they have a brand association with it, it's called Whiteboard Friday, it should. In this edition of Whiteboard Friday, Rand outlines how to set the right SEO goals for your team and shares two examples of how different businesses might go about doing just that. Download now. C. htaccess file by using mod_rewrite functionality. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I'm the director of SEO here at Seer Interactive, and today, I'm gonna be your host. ) Site speed is a very easy setup and only includes adding one line of code to track how long it takes your pages to load. Now - Moz. 1. The Greatest Misconception in Content Marketing. Howdy Moz fans, and welcome to another edition of Whiteboard Friday. 1. In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover. I started doing SEO in 2016, and today I worked at a large outdoor specialty retailer helping make our strategies for technical SEO come alive. Helping Google Navigate Your Site More Efficiently — Whiteboard Friday. Jim Collin's Piece on Big, Hairy, Audacious Goals (ranks for BHAG) Long-form articles. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. No sign-up or registration is required. Hit “Save Profile. Whiteboard Friday. Tom discusses why he…The Fundamentals of Crawling for SEO – Whiteboard Friday. In advance, you want to create some kind of personal or fake Twitter account that you can do some testing on. In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. Gather Your SEO Data. SERP tracking and analytics for enterprise SEO experts. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. In today's Whiteboard Friday, Rand lays a roadmap for the. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. Click "Campaigns". AI — Whiteboard Friday. Free Local SEO Tools That Belong in Your Kit: This post is a goldmine of local SEO tools, and all of them are 100% free. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. According to Open Site Explorer, a particular Whiteboard Friday video received 402 links from 37 referring domains and well over 1,000 social shares. Hey, everybody, Dr. Here's a quick run. In your website's internal search bar, type the word "seo" and click.